Estrategia de marketing (Registro nro. 1404)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00489 a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004824 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090207s2006 mx spard |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789706864963 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | esvallt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 245 10 - TITLE STATEMENT | |
| Title | Estrategia de marketing |
| Statement of responsibility, etc | O. C. Ferrell, Michael D. Hartline |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3ª ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | International Thomson, |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 627 p. ; |
| Dimensions | 26 cm |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
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