La estrategia según Trout (Registro nro. 2239)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00575 a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002928 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071117s2004 sp spaod |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788448141868 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | esvallt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 245 13 - TITLE STATEMENT | |
| Title | La estrategia según Trout |
| Remainder of title | capturar mentes para conquistar mercados |
| Statement of responsibility, etc | Jack Trout ; coautor de la versión española Raúl Peralba |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid : |
| Name of publisher, distributor, etc | McGraw Hill/Interamericana de España, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV, 157 p. ; |
| Dimensions | 24 cm |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peralba, Raúl, |
| Relator term | trad. |
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