Lovemarks (Registro nro. 2001)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00589 a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002412 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070615s2005 sp spard |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788495787804 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | esvallt |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Kevin |
| 245 10 - TITLE STATEMENT | |
| Title | Lovemarks |
| Remainder of title | : el futuro más allá de las marcas |
| Statement of responsibility, etc | Kevin Roberts ; tradución María Isabel Merino |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | Urano, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 221 p. : |
| Other physical details | il., col. ; |
| Dimensions | 25 cm |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marcas comerciales |
| General subdivision | Estudio de casos |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merino, María Isabel, |
| Relator term | trad. |
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