Neuromarketing (Registro nro. 165)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00672 a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002982 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071127s2007 ag spaod |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789506415082 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | esvallt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658 |
| 245 00 - TITLE STATEMENT | |
| Title | Neuromarketing |
| Remainder of title | : cerebrando negocios y servicios |
| Statement of responsibility, etc | Óscar Malfitano Cayuela ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Buenos Aires : |
| Name of publisher, distributor, etc | Granica, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328 p. ; |
| Dimensions | 24 cm |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Aspectos psicológicos |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| General subdivision | Aspectos psicológicos |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ventas y vendedores |
| General subdivision | Aspectos psicológicos |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasión (Psicología) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malfitano Cayuela, Óscar, |
| Relator term | coaut. |
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