Fundamentos del ROI (Registro nro. 14)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00745 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002092 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070328s2006 sp spaod |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788496612532 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8496612538 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | esvallt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phillips, Patricia Pulliam |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos del ROI |
| Statement of responsibility, etc | Patricia Pulliam Phillips, Jack J. Phillips ; traductor, Víctor Hernández García |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | Gestión 2000, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 229 p. ; |
| Dimensions | 24 cm |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Formación y desarrollo ; |
| Volume number/sequential designation | 20 |
| 500 ## - GENERAL NOTE | |
| General note | Trad de.: Return on investment (ROI) basics |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Beneficios |
| General subdivision | Gestión |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Phillips, Jack J., |
| Relator term | coaut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hernández García, Víctor, |
| Relator term | tr. |
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